B Alliance Pte Ltd provides IT managed services, workflow automation, and automated customer support — including via our website and WhatsApp Business Platform. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

01

Information We Collect

Depending on how you interact with us, we may collect:

  • Website contact form: your name, company, email address, service of interest, and message content.
  • WhatsApp support: your WhatsApp phone number and profile name, the content of messages you send us (text, images, documents, or voice notes), and message metadata such as timestamps and delivery status.
  • Support & ticketing: details you provide to resolve a request, such as account information or a description of your issue.
02

How We Use Your Information

  • Respond to enquiries submitted through our website or WhatsApp
  • Provide automated first-line replies via our AI-assisted support system
  • Create and manage support tickets, and escalate to a human engineer when needed
  • Deliver the IT managed services, automation, and support you've engaged us for
  • Improve the accuracy and quality of our automated responses and workflows
  • Maintain records of interactions for quality assurance and business records
03

Third-Party Service Providers

To operate our services, your information may be processed by the following providers, solely on our behalf:

  • Meta / WhatsApp Business Platform — used to send and receive WhatsApp messages (WhatsApp Privacy Policy)
  • Make.com — used to automate workflows and route messages between systems (Make Privacy Notice)
  • Microsoft 365 / Power Automate — used for email, scheduling, and workflow automation where applicable
  • AI language model provider — used to generate automated replies based on message content

We do not sell your personal information to third parties. Data is shared only with the providers above, for the purpose of operating our services.

04

Data Retention

We retain enquiry, conversation, and ticket records for as long as necessary to provide our services, resolve disputes, and meet legal or accounting obligations. You may request deletion of your data at any time — see Section 7.

05

Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

06

Cookies

Our website does not use tracking or advertising cookies. Any cookies present are strictly necessary for basic site functionality.

07

Your Rights

Depending on your location, you may have the right to access, correct, or delete the personal data we hold about you, object to or restrict certain processing, or withdraw consent where processing is based on consent. To exercise these rights, contact us using the details below.

08

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

09

Changes to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page reflects the latest revision. Continued use of our services after changes take effect constitutes acceptance of the updated policy.

10

Contact Us

If you have questions about this Privacy Policy or how your data is handled, contact us:

Company
B Alliance Pte Ltd
UEN 202103518N
Address
8 Kaki Bukit Road 2
#02-04, Singapore
Email